Many may think that cannabis is mostly a male-dominated industry. After all, it’s more common to find men who use the product then women. However, since the legalization of cannabis, many female entrepreneurs have been attracted by this new business industry. They are profiting of opportunities to develop and increase the legal cannabis space.
More women in leadership roles in cannabis businesses
Recent studies have shown that women hold over 27% of leadership roles in regulated cannabis businesses compared to 21% in traditional business organizations. 80% of the decisions for health and wellness products in households are made by women. Therefore, it would make sense that they are the ones to decide what products they chose to bring into their homes. So, when it comes to creating cannabis products for the home, it comes to no surprise that women are dominating that industry.
There has been a huge growth in the business industry since the legalization of cannabis. Since marijuana became legal, cannabis businesses have been blooming! New business opportunities have been created and women are taking full advantage. And they should. Organizations such as Women Grow which was founded in 2014 by a group of women in Colorado is a perfect example. They educate, inspire and connect women in the cannabis industry. Kay Garcia, CEO of Women Grow explains what the company is all about:
“Women Grow’s focus is the dissemination of information and support women in cannabis through quality education and networking”
An industry dominated by women
Women are leading the way with specific wellness-focused products. Olivia Alexander is another perfect example of how women are dominating the cannabis industry. Her company Kush Queen provides cannabis-infused bath bombs, tinctures and lotions. “Cannabis is the new female wave” she explains, “running for office, running companies. Cannabis is a part of that new liberation.”
And it doesn’t stop there. Have you read Miss Grass Magazine? It’s a marijuana magazine designed for women and can best be describes as a guide for women interested in cannabis products and lifestyle. Founders Kate Miller and Anna Duckworth sure hit the jackpot when they decided to launch a magazine that’s all about women and marijuana!
Female entrepreneurs are leading the way and setting the path for the cannabis industry. They understand the value they can make from it and it’s safe to say that they are taking full advantage. When it comes to women and cannabis, we can confidently say that women are dominating it. We for one can’t wait to see how the future will play out!