Instagram is making a huge impact for businesses across the world. It’s turned into the number one marketing tool for several entrepreneurs. Statistics show that today’s generation spends several hours per day on Instagram. This makes Instagram the best promoting tool for business owners. While Instagram is probably the number one digital marketing tool, it does have it’s fair number of challenges. Understanding it and making sure you use it to its fullest potential can be overwhelming. But don’t worry. We’ve put together a list of helpful tips to help you master the art of Instagram. Follow these instructions, and you’ll be able to call yourself the Instagram Guru.#LikeaBoss
Rule #1: Know Your Hashtags #
Understanding the game of # can seem challenging. With so many rules and figuring out which ones are trending, it seems like a lot to handle. There are great apps that are designed to help you find the right hashtags that will create a lot of engagement. Another great tip is to find those Instagram accounts that inspire. Those that you look up too and have the same niche as yours. See what hashtags they are using and use those ones. They’re obviously working for them if they have a lot of engagements.
Rule #2: Don’t Just Post Randomly
The number one mistake people make is when they post randomly on their Instagram profile. Post with an intent. Don’t just post to post. It’s important to post relevant information that will target your audience. Promote your products, make announcements about upcoming events and releases, do a giveaway. Make sure that every post you publish represents your brand and your business.
Rule #3: Use Instagram Stories
500 million people watch Instagram stories on a daily basis. To say it’s a lot is an understatement. It’s no wonder that more and more entrepreneurs are turning towards Instagram stories. It’s a great way to promote products, make announcements and just show your audience a behind the scenes of your work in progress. Instagram stories are perfect to engage with your customers. So use it to your fullest potential.
Rule #4: Find a Theme & Stick With It
A very important aspect of mastering Instagram is to find a theme. Whether that’s posting your pictures in a certain order or following a certain color scheme, it’s important to find your theme and sticking with it. It will make your Instagram profile that much more appealing.
Rule #5: Engage with your audience
Engaging with your audience is extremely important. You know the saying “Give love and you will get love back”? Well, in this case it’s true. If you engage with your followers, you like their posts and comment, you’ll notice that they will start doing the same to you. The one great thing about Instagram is that it gives you the possibility to connect with people from across the world. So use it to your advantage and connect. Build relationships. Create strong connections. This will go a long way when it comes to growing your business.