Dressing up to look the part is not as easy as it looks. With constant new fashion trends, it’s hard to stay on top of it. We want to make sure that we find a style that best suits our look and personality. That’s why there are fashion stylists to make our lives easier. Sara Stoji, founder of Style Sipher is a fashion stylist who is on the rise! Located in New York City where fashion is a part of life, she’s made a name for herself. We were lucky enough to catch her in between her travels so she could answer our questions about fashion and her inspiration.
BWR: What was the inspiration behind the founding of Stylesipher?
Sara: I was actually creating my thesis in college and thinking about how I can combine my styling skills, psychology and at the same time help people, specifically women. As I was developing my ideas, I realized that I wanted to provide women in business the tools to attract more attention to themselves and at the same time be more confident. Style Sipher is basically a helpful styling resource and inspiration for working women to refine their outfits and be bolder. Why? Because I believe we can use fashion as a tool to feel our best while looking our best.
BWR: Where you always interested in fashion and styling?
Sara: I would like to say I was, although my mom was never convinced. So, she sent me to a fashion styling course in Milan, Italy, right before college. It’s called Milan Fashion Campus. I would recommend for everyone who loves styling as much as me to go there and sharpen your skills. Angelo – the director, is lovely and has taught me most of the things I know today.
BWR: Would you say that there is a huge demand in the styling industry?
Sara: I believe stylists are under appreciated in the fashion industry. However, I do see this changing. I recently went to a conference at Harvard dedicated to the future of retail and luxury goods. I am happy to say that stylists will be getting a lot more recognition in the coming years. We just have to continue working hard.
BWR: Where do you get your styling inspiration from? How do you make sure that to suit all your clients needs regardless of their fashion sense?
Sara: I had a professor at college who said that inspiration is in everything. From the daily news to the toothpaste you use. I do believe in this. I am attracted by patterns, shapes and clean lines. Especially in architecture and I love sunsets for the colors. I try to bring all of this into my outfits and tell a story that other working women can relate to.
BWR: There are always new fashion trends going on. How do you make sure to stay on top of the latest fashion trends and staying unique at the same time?
Sara: Good question! Trends can definitely be overwhelming at times, I agree. I do like some of them, and I might incorporate them. However, most of the time I usually look at things/architecture/sceneries that are quite classic and are not associated with fashion at all. This is how I usually stay loyal to my inner aesthetic which helps me daily.
BWR: What is your biggest accomplishment? What are you most proud of?
Sara: I am definitely most proud of my Instagram so far. If you haven’t checked it out, please do and let me know which outfit you like most! I love engaging with my fellow boss babes!
BWR: Have you faced any challenges as a women entrepreneur?
Sara: There is always something to battle. In the beginning when I was creating this channel, I got a lot of criticism and negative comments like “who is going to look at this? Why don’t you have the clothes on a model?” I didn’t really listen. It’s so important to listen to your intuition and when hard times approach, meditate, be alone and hear your inner voice.
BWR: Where do you see yourself in 10 years? What is your main goal?
Sara: Leading a style empire called StyleSipher with an app and monthly newsletter. I would like to build the platform for business women and women entrepreneurs to come together, chit chat, have conferences, swap clothing and just enjoy each other!