They might not be topping the Billboard charts like their country-superstar partners, but a handful of Nashville wives and husbands have become celebrities in their own right as social media influencers — sometimes even drawing millions of followers.
Interspersed with adoring photos alongside their mates are often posts about product endorsements, beauty hints, cooking tips, business recommendations, childcare suggestions and — this is where it sometimes gets tricky — politics.
On Thursday, Billboard reported that Jason Aldean’s longtime publicity firm, The GreenRoom PR, parted ways with their client of 17 years. Though the GreenRoom’s statement to Billboard did not give a reason — other than to say the company’s focus is on the music — the move came shortly after Aldean’s wife, Brittany, had posted comments on her Instagram feed including “I’d really like to thank my parents for not changing my gender when I went through my tomboy phase,” followed by criticism of gender-affirming care. Though she later claimed her comments had been taken out of context (without explaining how), many people — including Maren Morris and Cassadee Pope — had called out her comments as transphobic.
Brittany Aldean has capitalized on the controversy, launching a new clothing line with proceeds going to charity and appearing on Fox News’ Tucker Carlson Tonight on Thursday, positioning herself as a child advocate.
But not all of these women (and man!) are courting controversy on their Instagram feeds. Below are some of the country music wives and husbands with the biggest followings on the social media site and how they’re using their platforms.
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