We all know the name Kylie Jenner. We’ve watched enough episodes of Keeping Up with the Kardashians to know her name. Although she’s not a true Kardashian, she is the half-sister of the famous Kardashian sisters, Kim, Kourtney, and Khloe. Kylie has also made a name for herself through her brand Kylie Cosmetics. In fact, the 21-year-old reality star is officially the youngest self-made billionaire. She’s been featured in Forbes magazine for her success on more than one occasion. So, how did this young reality star who became famous simply because of her name and relationship with the Kardashians’ build a billion dollar industry? Don’t worry. We’ve got the scoop!
Born to Rise
Before she was even born, Kylie Jenner was already a celebrity. She was going to be the second daughter of famous parents Bruce Jenner (winner of the 1976 Summer Olympics) and Kris Jenner (TV Personality and ex-wife of Robert Kardashian – lawyer of O.J. Simpson). Her future was already looking bright and glamourous. That future turned even brighter when Keeping Up with the Kardashians started airing in 2007 when she was just 10. By 2011, when the show was in full bloom, Kylie had already reached celebrity status. She was featured in magazines such as Seventeen, hosted several events and appeared in shows like America’s Next Top Model. Things were looking good for her.
The Journey to Entrepreneurship
Starting 2013, Kylie and her sister Kendall started collaborating with several companies to really bring their name out there. Strategic partnerships with OPI, PacSun, Pascal Mouawad’s Glamhouse and Steve Madden made them known as the Jenner Sisters. Their fashion line and other collaborations were the beginning of their brand. They started gaining popularity of their own which gave them a boost to keep going.
Kylie Cosmetics: The Beginning of an Empire
We all remember the episode that was aired in May 2015 when Kylie confirmed rumors that she had in fact gotten a lip augmentation. Shortly after in August 2015, she announced the launch of her first lipstick line. It would be part of her self-titled lip kit under the name Kylie Lip Kit. This would start her empire Kylie Cosmetics. Although Kylie and Kendall already had a few products under the Jenner Cosmetics brand, the Kylie Lip Kit would be what would change Jenner Cosmetics to Kylie Cosmetics. The change was made official in February 2016 when the company changed its names to Kylie Cosmetics. Since then, the company has launched several new products and is making a killing in the beauty industry.
The first time she was featured in Forbes was in June 2017 when she was just 19-years-old. She was placed #59 on the Forbes Celebrity 100 that lists the highest paid celebrities. Earning $41 million at that time, Kylie was the youngest highest paid celebrity on the list. In 2018, Kylie Cosmetics was already earning $630 million.
The second time she was feature, she made the cover.
She was featured again earlier this month. Forbes did a cover on her stating that at 21, Kylie Jenner is officially the youngest Self-Made Billionaire, ever. That’s pretty impressive for such a young age. While some dream of making it in Forbes once, this one made it three times. To say that her company is making a success in an understatement. According to Forbes, Kylie Cosmetics has a net worth of $900 million.
How did she do it?
Social media. We all know the impact that a good marketing strategy can have on the sales and profits of your business. Well, she used her social media following count to her advantage. About 90% of the marketing and promotion of new products is done through her social media, more specifically through Instagram.
It’s the power of social media. I had such a strong reach before I was able to start anything.
Social media has a huge impact when it comes to promoting and marketing. Digital marketing is the future and Kylie knows that, that’s why she always manages to stay on top of it. Being active on social media and using it to its fullest potential can have such a huge impact.
To find out more about Kylie and see what she’s up to, make sure to follow her on Instagram @kyliejenner