Huda Beauty is a well known beauty brand that most people have probably come across at popular stores like Sephora. However, something that most people don’t know is that this fabulous beauty brand that we all know and love was actually founded by an Iraqi- American women, Huda Kattan. Huda founded the cosmetics company in 2013. Within the 7 years since its launch, Huda Beauty has quickly grown into a billion dollar beauty industry. But just how did this international woman who’s been featured on Forbes create such a successful brand? Did it happen overnight or was it the result of a long hard working progress? Well, we did some research and don’t worry, we’ll share the scoop with you! Here’s how Huda Kattan went from a girl with an idea to the founder of a billion dollar industry.
A Girl, a Blog, an Idea
Huda Kattan didn’t plan on becoming an entrepreneur. It just sort of accidentally happened. This beauty enthusiast and lover of all things makeup decided to share her love and knowledge with the world. That’s how, in April of 2010, she decided to start her blog, Huda Beauty. The blog was essentially about all things makeup. With tips and advice on how to apply makeup and which brands to use, it quickly rose to success. From there, she started her YouTube channel. Seeing the huge success she was gaining, she became inspired to launch her cosmetics line, Huda Beauty.
The Beginning of a Successful Brand
Since its launch in 2013, Huda Beauty has quickly become one of the fastest-growing beauty brand. The very first product to hit the stores was a collection of false eyelashes through Sephora. It became even more of a success when the Kardashian sisters were reported to use the Huda Beauty lashes. This definitely gave the brand a celebrity boost which only increased its success from then on.
The Products & the Growth Strategy
With over 140 products that are available online and in-stores, Huda Beauty offers a wide-range of cosmetics from fake lashes and nails to lipsticks and face palettes. All of her products have each brought huge success to the brand. However, the most popular one is no doubt the Samantha Lashes #7. Since it was released, the lashes have been ranked as one of best selling and highly reviewed lash products in the beauty industry.
One of its main growth strategies that’s contributed significantly to the brand’s success is through influencers. Huda Beauty has gained immense popularity through social media influencers who use and review the product positively. With over 2 million subscribers on YouTube as of 2018 and the number one account on the Instagram Beauty section in the world that has over 30 million followers, it’s no wonder that the main reason behind the growth and success of the beauty brand is its influencers and followers on social media.
Billion Dollar Beauty Industry
At the end of 2018, all products of Huda Beauty that have successfully launched are estimated to bring in at least $200 million in revenue per year. The brand itself has a net worth of over $550 million and is valued at over $1 billion according to Forbes. The founder of Huda Beauty, Huda Kattan has been named as one of “The 25 Most Influential People on the Internet” by Times in 2017 and as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes. It’s safe to say that the brand and its founder are quite successful. For someone who never planned on becoming an entrepreneur, Huda quickly became a successful one.
This goes to show that anyone who has a passion can turn that passion into a striving successful company. Therefore, next time you think you can’t turn your passion into profit, look at Huda’s story and see how she went from one girl with a vision to a successful female entrepreneur features in Forbes.