Freelancing is definitely the new way of starting a business. It’s great to start as a side job if you’re not ready to fully commit so you can “test the waters” to see if entrepreneurship is really for you. One of the most popular freelancing job opportunities at the moment is Social Media Management. This is perfect for the new younger generation who are the somewhat gurus of social media. They know all the secret hacks and loops of social media, and they know their hashtags. Most importantly, they know the targeted audience because they ARE the audience.
Social Media Marketing: The New Way to promote your business
With so many new social media apps like Facebook, Twitter, Instagram and Snapchat just to name a few, for someone who doesn’t fully understand them, managing all these accounts can be challenging. Especially if you’re a business owner and you want to spread the word of your business. Digital Marketing is the new one of promoting for entrepreneurs. Gone are the days of posting adds on the radio or the TV. Who even listens to the radio or watches live television anymore? Today it’s all about Netflix and Spotify. So reaching your audience has become a challenge. Studies have shown that today’s consumers spend over 20 hours a week on social media. That means that your targeted audience is spending minimum 2 hours a day checking Instagram stories or browsing through Facebook and Twitter to see what the latest trends are.
Entrepreneurs understand that. Which is why they ensure to be fully active and present on social media. The new generation is also smart enough to understand that not everyone is fully fluent when it comes to social media. Which is there are Social Media Managers. What is a Social Media Manager? Can you really make a living out of it? Read below to get all the 4-1-1 on what it takes to succeed as a Social Media Manager.
What is a Social Media Manager?
A Social Media Manager is basically someone who will promote and market your business on social media for you. They will regularly post on Instagram, Facebook and other applications. They will ensure to keep an active presence on social media to grow your audience and spread the word about your business. A Social Media Manager will also engage with you audience through your social media accounts depending on your agreement.
What background / knowledge do you need?
Honestly, not much. If you consider yourself to be fully knowledgeable of all things social media, then you can be a Social Media Manager. Understanding the Hashtags of Instagram, what type of content to post and a general idea of how often to post should do the trick. There’s no social media school or degree. It’s really about understanding social media and knowing how to use it. If you know the basics but want to gain more knowledge, you can always look at a bunch of YouTube tutorials or look in your network of friends who do webinars on social media. A few videos and webinars should have you becoming an expert in no time!
Where do I find clients?
Honestly, you can find clients pretty much anywhere. But here are a few ideas to get you started:
- Post an add on Kijiji or something similar offering your services
- Post on your social media (Facebook, Insta…)
- Talk to your family and friends if they know anyone who could be interested
- Go to your local businesses and see if they would be interested in having an online presence or need help managing it
- Join Facebook Groups about job opportunities and post on there
- Attend networking events where you know there will be several business owners who could be interested
What’s the rate? How much money can I make from it?
Honestly it really depends on you. You could either charge weekly, every two weeks or monthly. The general rule usually is to set yourself an hourly charge. How much do you charge per hour? Once you set your rate, then just multiply about how much time it would take you to manage the accounts for one client. It should give you a good idea. If you’re not sure, ask around. Don’t be shy. If you’re in a Facebook group for example, just post something asking how much they charge. Compare rates and you should be good to go.