‘The basis of any good marketing strategy is storytelling’
Lucy used her experience in digital marketing to share practical tips on creating a brand story and building a social media community.
She gave tips for posting on TikTok and Instagram – and how to make people feel something when you share your story.
She said: “Think about things that you can really resonate with because, when you’re telling that story, it’s going to come across as really authentic.”
Getting to the heart of business success
To close off the evening, Merlie Calvert, founder of Farillio joined our two speakers for an engaging panel discussion.
They delved into topics including how to approach investment, how to stay motivated, and how to collaborate with other businesses without offering freebies.
Guests had the chance to put their questions to the experts and find out the secret to business success.
Join the conversation
Our Women in Business Facebook community group is another opportunity for female founders to talk and share ideas – we look forward to seeing it grow.
Not only is the group a space to connect with other business women, you’ll also find small business tips, exclusive Q&A sessions with experts, and exciting giveaways.
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