Gamelancer Media Corp. (CSE:GMNG, OTCQB:GAMGF) said it has signed a production partnership with Canada’s #1 female YouTube gamer, Azzyland.
The agreement establishes Gamelancer Media as Azzyland’s content production partner to produce and edit Azzyland’s video content for YouTube, TikTok, Instagram, and Snapchat, included but not limited to original content, and co-branded assets featured on Azzyland’s YouTube channel, via a 35%/65% revenue split in favour of Azzyland.
“We are thrilled to partner with Azzyland,” said Sam Park and Kamar Burke, co-founders of Gamelancer Media-owned JoyBox Studios in a statement.
“Azzy is a female pioneer in the online entertainment and gaming world, and we look forward to building important storylines about anti-bullying, and other issues that are important to Azzy and the Gamelancer Media team.”
READ: Gamelancer Media reveals that its network has surpassed 35 million followers
As a crucial segment of the partnership, Gamelancer Media and Azzyland will also launch a series of Snapchat discovery shows composed of short-form Over The Top (OTT) original content. These shows will be accessible on Azzyland’s Snapchat channels, commencing February 2023.
“I am so excited to be teaming up with Gamelancer Media,” added Azzyland. “Not only does Gamelancer Media share my goal of making the internet a more positive place, they also have the passion and creativity to help me spread that message even further and make a big difference. Keep an eye on our channel because together we have some truly one-of-a-kind things coming!”
Massive opportunity to grow network
The partnership between Gamelancer Media and Azzyland launches in late December 2022 and runs until December 2023. Azzyland followers and subscribers should expect new content produced by JoyBox Studios, a subsidiary of Gamelancer Media, on Azzyland’s YouTube channel and Snapchat shows in the coming weeks, throughout the balance of 2023.
“Working with Azzy is a massive opportunity to grow Gamelancer Media’s network of YouTube creators, by helping them grow their library of content and their community.
“Azzy’s channels historically monetize exceptionally well, with an US$8,000,000 annual benchmark. Our team looks forward to being Azzy’s partner to help her grow her channels and monetization strategy in 2023,” Jon Dwyer, chairman & CEO of Gamelancer Media said.
Gamelancer Media
Acquired by Wondr Gaming, Gamelancer Media is a media & entertainment company producing short-form video content for brands, with broadcast on its owned and operated TikTok, Instagram and Snapchat channels. Gamelancer works with companies such as RBC, Samsung Canada, Belkin, Celsius, GFUEL, and several other notable brands.
The company produces and distributes content across its 27 owned-and-operated channels to over 35.2 million followers & subscribers, generating over 1.8 billion monthly video views.
With advanced user data analytics, Gamelancer provides its audience with content relevant to the GenZ & Millennial respective communities. It owns the largest gaming media inventory on TikTok.
Contact the author at jon.hopkins@proactiveinvestors.com
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