Elizabeth D’Amico is making a killing in the makeup industry. This talented makeup artist has been in business for about 13 years. From giving makeup classes to bridal and beauty makeup to photoshoot and lash extension, this lady covers it all! This week, she took some time away from her beauty supplies and answered our questions about how she turned her passion into her full time job. #BossGirl
BWR: Have you always had a passion for beauty products and makeup? What inspired you to become a makeup artist?
Elizabeth: This is a two in one! My love of makeup came from watching my mother get ready. Like many young girls, I was fascinated by the colors and the transformation that took place. Not only physically, but seeing a more confident person emerge during the process. I’ve been doing this for 13 years and the transformation, both physical and from a confidence standpoint, is still is my favorite part. I truly love building someone up by enhancing their favorite features.
BWR: We’ve had a look at your Instagram page and I have to say it’s very impressive. Where do you get your inspiration from?
Elizabeth: I started out years ago by just wanting to showcase my work. Since then, it’s morphed into this amazing platform to connect and educate people. I started the first Makeup Ateliers in the city and that was inspired by the tutorials I did on Instagram and all the questions I received on my makeup posts.
BWR: What would you say is the most challenging part of your day?
Elizabeth: Montreal traffic!!!! I work mainly at my client’s location, so making sure I get there on time is a challenge. From a business standpoint, I wish I could clone myself! Every makeup artist knows there are certain dates that are so popular and getting multiple requests for the same day is definitely my biggest challenge. I wish I could be everywhere at once.
BWR: What is your number one marketing strategy? Do you solely depend on Instagram when it comes to promoting your services?
Elizabeth: Word of mouth actually comes before social media believe it or not. While Instagram and Facebook traffic are immensely helpful, with something as personal as makeup it’s more about how the makeup artist made you FEEL while you were in his or her chair. I get a ton of referrals from past clients. People sitting in my chair are sometimes very vulnerable without makeup on and they need to trust that there is no judgement, only love.
BWR: Would you say that the cosmetic industry is a very competitive domain? How do you ensure to stay above competition?
Elizabeth: Is it competitive? Absolutely! Do I chose to make it about competition? No. I keep it about me and what I have to offer. Basically, you need to focus and differentiate yourself from people who do the same thing. We have a ton of talented people in this city and I’m close with a lot of them. We’re mainly small women run businesses and we refer clients to each other all the time. A bit of competition is healthy but comparison is not. It’s important to admire what others are accomplishing, support them and then move along and keep doing you.
BWR: What is your biggest accomplishment in your business? What’s one thing that you are most proud of?
Elizabeth: Doing my TV segments on Global TV https://globalnews.ca/video/4726872/3-minute-make-up-for-the-holidays was definitely one of the highlights of my year. That and launching my beauty ateliers. I’m currently working on planning the upcoming seminar in March. I’ll do makeup on a model while women do their own makeup and follow the steps while I walk around and guide them. It’s never been done here before and I’m so excited to continue these. So, if you’re looking to learn how to do your makeup- make sure you stay in touch!
BWR: Do you have any regrets or is there anything you wish you would have done differently?
Elizabeth: Nope. Everything I’ve done has gotten me where I am now. I try to learn from mistakes, but not to have regrets because that can stall growth. Look forward, onward and upward.
BWR: If you could give an advice to someone who is just starting out in this line of business, what would it be?
Elizabeth: Makeup is art and you need to be creative and constantly strive to learn. What you see on Instagram isn’t the end all be all of makeup. Pick up some books by Kevin Aucoin, Bobbi Brown and others and practice it! Also, understand that this is a business, and you need to evaluate if you’re actually turning a profit. I see makeup artists charging such low amounts and realize that they don’t understand that they aren’t making money! I’m always here for questions, I really believe in helping each other!
BWR: Where do you see your business going in the next 5 years?
Elizabeth: I’d like to have my own little space to call home that can be a permanent location for my ateliers, eyelash extensions and makeup.