We’ve all heard the “customer is always right” saying. And as a customer, sure that can definitely turn into our advantage. Because let’s face it, we’re never wrong. However, as an entrepreneur, that’s where things get tricky. Although customer service is extremely important and making sure they are satisfied should be your number one priority. After all, they are the ones who control the success of your business. However, the whole myth of customer is always right can hurt your business. They can make you lose out on profit and in some cases, hurt the reputation of your business. That’s why we’ve taken it upon ourselves to revisit this theory and prove why the “Customer is always right” motto is actually wrong.
It gives customers an unfair advantage
The “Customer is always right” saying can give certain customers an unfair advantage. It basically gives them the right to ask just about anything because they are “always right”. But that can ultimately hurt your business. It can force entrepreneurs into giving out products and services or being in a position that can make their job difficult. That’s why it’s important to think twice before using the “customer is always right” slogan in your business.
It results in worse customer service
By agreeing that the customer is always right, it means that you’re often agreeing to the fact that the business is wrong. If a customer tells you that your product or service is wrong, or that your employee is underqualified, and you’re agreeing to it, what does that say about your business? You’re basically agreeing to the fact that your business is at a disadvantage, and as an entrepreneur, this can significantly hurt your business. If you’re siding with customers as opposed to your employees, don’t be surprised that they won’t be motivated to provide excellent customer service when they feel that you don’t value them anyway.
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Some customers are just bad for business
There are some customers that you just don’t want. They don’t contribute much to the success of your business and they just create more problems than solutions. They’re disrespectful, rude, demanding and just plain bad for your business. That’s why when entrepreneurs have to choose between keeping their employees happy or their “bad customers” happy, it shouldn’t be that difficult. Some clients are just not worth keeping.
Some customers are just wrong
Sometimes, the customer is just wrong. They don’t know or understand your business, they’re demanding things that can’t be done and they just don’t want to take the time to understand that they are actually wrong. These are customers that don’t want to be bothered to learn about your business. They don’t bother reading about your services or products and are just plain ignorant. Therefore, there’s no reason why they should be right in ANY scenario. If they can’t be bothered to learn about your business, why should they ever be “always right”?