A lot of business owners are referring to Instagram Influencers when it comes to promoting their products. They understand how it can significantly help their brand grow and gain popularity. However, choosing the right Instagram influencer can be challenging. You want to make sure you’re choosing the right one that can have a positive impact on your business. Additionally, you want to ensure that the person who will be representing your brand is someone you want to be associated with. While it can seem challenging to choose the right influencer, we’ve prepared a set of guidelines to help you make the right decision.
Find the right fit for your business
You don’t just want to go for any Instagram influencer that has the most followings for example. Ensure that the person is the right fit for your business. For example, if your product is for moms, then you don’t want to approach a young girl who’s insta is filled with party pictures and single life fun. You really want to find that person who will actually be benefiting from your product. Not only will it make your brand more authenticity, by the person will actually be posting regularly and commenting positive things on it if they actually benefit from it.
Make sure they have high engagement
It’s not just about the number of followers they have! It’s about how much engagement they have. If the person has over 10K followers but they only get 10-15 likes and very little comments, then they are not the right fit. What’s the point of having an influencer if every time they post about your product, only a very few number of people actually see it and engage on it? You want to have that influencer who everytime they post something, they get hundreds of likes and comments regularly. This will target your brand towards a wider range of audience which can ultimately help your business grow and succeed.
Take the time to really know them
Before you make the commitment of choosing your influencer, take the time to really know them. Verify their Instagram feed. See what else they are promoting. By having an influencer, you are ultimately associating your brand with them. That’s why it’s crucial to really do your research on them. What other brands are they associated with? Can it hurt your business? Boost it? Are they trustworthy? Ask around your network and see if anyone else has collaborated with them. Those few minutes/hours you will take to research your influencer can ultimately save you from making a crucial mistake.
Set clear terms
There’s a lot of conflicts that can arise when there is a miscommunication between business owners and their influencers. Therefore, it’s crucial for you to set the terms straight from the very beginning. Come to an agreement about how many posts / insta stories they should do on a weekly basis for example. Right it down and make it clear so everyone is on the same page. This will avoid any confusions or misunderstandings. It will also guarantee strong relations.