Instagram is on the high rise. Not only is it the “new” Facebook for individuals, but it’s also become the new way of promoting for business owners. Pretty much the first question that any potential client asks a business is “Are you on Instagram?”. It’s a great marketing tool for business owners. It allows them to build a relationship with their audience and stay current. Instagram is a great way to promote your products and services. It’s also a great tool to get your name out there and build yourself a solid reputation. More and more businesses are solely relying on Instagram to run their business. However, can you rely ONLY on Instagram? Can Instagram be the ONLY tool you use for your business? We’ve done some research and have created a list of just how important Instagram is when it comes to the success of your business.
Great for marketing
We’ve mentioned this before and we will say it again because it’s worth repeating. Instagram is a great marketing tool when it comes to promoting your business. Not only is it free, but it’s where you’re guaranteed to make the greatest impact. Gone are the days where people place adds in the Newspaper or the radio and TV. Nowadays, it’s all about digital marketing and Instagram takes the lead. Use Instagram to your advantage by promoting your business. Engage with your targeted audience. You will definitely see the impact.
Perfect for finding Ambassadors
Ever heard of Instagram models? They are #instafamous. Instagram has a long list of celebrities who live and breath Instagram. They basically make a living out of Instagram where they promote a lifestyle that is sure to inspire. And what’s great about these #instamodels is that they are always looking for opportunities to become ambassadors. So once you know who your targeted audience is, find those who have a solid following count and get lots of engagement. Contact them and let them know if they would be interested in promoting your products. If you can afford to give out a few free samples great, otherwise give them a nice discount. Afterward, all they have to do is just post a few pictures and insta stories to promote your products. In doing so, you’re reaching a whole new network of clients. This will take your business to the next level.
Increases your profits
Instagram has been known to drive sales. How many times have you seen something on Instagram and thought “wow that’s cute, I should check out their website”? And how many times have you clicked on a link on Instagram to find out more about the company and their products/services? Don’t worry! You’re not the only one. Instagram has been known to generate sales. All it takes is one good post or someone you follow promoting a product and you’re pretty much sold. We’ve all seen entrepreneurs on Shark Tank get asked the question “How are you selling these?” and the answer is always pretty much the same “Instagram”. And it’s true! Instagram sells! It’s been proven that people spend hours per day on Instagram. And often it’s seeing what others are promoting and going online to buy the same things. Use it to your advantage.
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