When you start a business, you’re often really excited and want to share the news with the world. And so you should. It is after all your accomplishment so why not share it with your network? So it starts with spending money on nice fancy business cards and handing them out to pretty much everyone you meet. While there are some positives in doing that, there are also a lot of negatives. So before you start giving out your cards with the world, here’s a list of important do’s and don’t of business cards you might want to consider BEFORE placing an order on them.
DO proofread BEFORE submitting your order
The last thing you want as an entrepreneur is handing out business cards with a bunch of mistakes. How embarrassing would that be? So make sure to take the time to proofread your cards to ensure that there are no grammar mistakes before sending in your order.
DON’T go for the complex design
As tempting as it is to choose a business card with the complex design, don’t do it! Keep it simple. You don’t want your clients trying to figure out what you were trying to accomplish with the abstract design that’s hard to understand.
DO make sure your contact information is there
What’s worst when you have clients who want to contact you but can’t seem to find an e-mail or telephone number on your business card? There goes lost business! Although this seems obvious, you would be surprised by the number of entrepreneurs who give out business cards with little to no contact information. So make sure you’re including all your contact information on your card and that it’s accurate. You don’t want to have clients e-mailing an account that you never check.
DON’T include too much information
The point of having a business card is because you want to have clients contacting you. If you’re writing a novel on your card or include information such as pricing, then chances are you won’t be receiving many calls / e-mails. So keep things simple. Include your contact information and a business nature and have them contact you so they can ask further questions about pricing and services. That way you have a better chance of gaining their business rather then having them assume what you do and what your prices are and already decide to no contact you.
DO include your social media accounts
Digital marketing is the new way of promoting your business. So make sure to include all your social media handles for your business on your business cards. That way clients can have a look at your Instagram account and have a better idea of what you’re offering. It’s also a great way for them to see your engagement with your clients.
DON’T forget to include the nature of your business
If the name of your business isn’t self-explanatory and all you have on your card is your business name and contact info, your clients will be forced to play a guessing game. So make sure you’re including at least what services / products your business offers. A simple title next to your name such as “Jane Doe – Event Planner” will solve many problems. You don’t want clients getting rid of your business card because they have no idea who you are and what you do.