The e-commerce industry is definitely blooming. With the future of the businesses being online and more and more consumers turning towards the online marketplace when it comes to their everyday purchases, it’s no wonder that entrepreneurs are investing in e-commerce. After all, with new innovations in the tech world, the world of e-commerce has definitely seen an increase. It’s important for entrepreneurs to take the time to consider all the benefits that having an online presence can have on their business. Not only does it open them up to a higher audience, but it also increases their revenue. There are so many advantages to having an e-commerce business that it’s impossible to name them.
Seeing the high rise in the e-commerce world, companies have invested in online platforms to support entrepreneurs and their online store. Platforms from Amazon to eBay, Shopify, and Etsy have made it their mission to help entrepreneurs bloom. So, how do you go about choosing the platform that’s right for you? How does one go about making this important decision? Choosing the right platform that will support your e-commerce is one of the most crucial decisions you will make. It can severely impact the success of your business. But don’t worry! We’ve done our research and have included some of the biggest and best online platforms with all their pros and cons to help you chose the platform that is best for your e-commerce. So read up and see which one is the best fit for you!
Amazon is without a doubt the most popular choice when it comes to the e-commerce industry. Known worldwide as being the number one choice for online markets, millions of consumers trust Amazon to make their online purchases. They probably have the highest reach of customers worldwide than any other online store, so they are definitely the best choice in many cases. However, their fees and high competition might have you thinking twice when it comes to selling your products on their site.
- International Reach
- Customer Acquisition
- Lack of Control
Etsy is the new trend for small business owners. It’s a great way to get your product known and grow your client base. Etsy is often the best option for small entrepreneurs who are just starting out and don’t want to invest in having their own website or online store. Therefore, they often choose Etsy because it gives them the possibility to test the waters and see if their product will succeed or not. Their fees might have you considering other options however before fully committing to having an Etsy online store.
- Market to a larger audience
- Built-In Analytics
- Easy to Setup & Maintain Online Store
- Only option is to sell handmade products
- Listing & Transaction Fees
- Market could be saturated
eBay is another popular option for e-commerce business. Also helps entrepreneurs reaching clients worldwide, eBay has been known as a reliable online market for years and years. One of the main reasons however why people are not selling through eBay is due to their strict rules and policies.
- Sell anything
- Huge audience reach
- New customer gain from eBay sales
- Seller Fees
- High competition
- Rule & Policy Restrictions
Shopify has definitely made a name for itself in recent years. Having completely revolutionized the e-commerce industry, Shopify is among the favorite platforms for entrepreneurs. With great add-ons and customization features, Shopify is a popular choice for e-commerce.
- Built-in Speed & Security for hosting
- Marketing & Design Option
- Good Customer Support
- Hacking around customization
- Content Marketing
Well, there you have it. The main e-commerce platforms with all their pros and cons. We hope with the information provides you’ll be able to make the decision that is best for your business. Let us know your thoughts in the comments!