Marketing plays a crucial part when it comes to growing your business. If your business is not getting the proper marketing, then it can’t grow. Having a great product is not enough. What’s the point of having a product that you think everyone will love if people don’t know about it? Marketing is key. And today, with social media, marketing your product has never been easier! Gone are the days when you need to have a full marketing team to come up with slogans and pitch great marketing ideas. Keep your money in your pockets and invest it elsewhere because there are so many great ways to market your business with little or no funds! So here are our top three tips that can help you when it comes to marketing your business.
Take advantage of Social Media
Social media has become the new way of marketing. With Facebook and Instagram taking the lead when it comes to promoting businesses, it’s no wonder that more and more people are using it for marketing purposes. Studies have shown that the new generation spend on average 2 to 3 hours per day on social media. Whether it’s updating their own accounts with new posts or seeing what’s trending, millennials are spending hours on Facebook and Instagram every single day. Therefore, companies have been using it to their advantage and are promoting their products and services. So why not do it as well? You’ll get more views and reach more people through Instagram stories then by marketing any other way.
Find out about the habits of your targeted audience
A good entrepreneur studies its clients and uses their habits to their advantage. Find out who your targeted audience is. Research them, learn their habits and hang out spots. Once you have that figured out, use it to your advantage by promoting your business in those areas. If they attend coffee shops, leave your business cards and hang a few posters. Same if they go to the gym or bars. Find out where they hang out and leave your mark. You’re sure to get noticed if they keep seeing your ads at their usual hangout spots.
You would be surprised how much networking can help boost your business! There are tons of networking opportunities available to you. All you have to do is find them and embrace them. Join Facebook groups, follow blogs on the internet, research online to see if there are any networking events happening in your area, the sky is the limit. The more you grow your network, the more opportunities you can find that can help you promote your business. So, don’t be afraid to go online and find networking opportunities. We guarantee that you will definitely see a difference in your business.