Meet Anne Louis. She’s a lawyer who’s on a mission to change the world. Proud supporter of women entrepreneurs (since she’s one herself), Anne Louis has founded AMLEA Attorney’s. Based in Montreal, her law firm helps entrepreneurs build, run and protect their business successfully. She’s made a strong name for herself. This week, she took some time in-between appointments to tell us how it all started and what she hopes to accomplish.I
What was the inspiration behind the founding of AMLEA Attorney’s?
I wanted to switch up the way things were done in the legal industry. First image that comes to mind when we think of lawyers is often an old man with a suit. It always looks super serious and intimidating. I’m here to change the relationship entrepreneurs have with lawyers so they see them as their partner and go-to person when they’re doing business decisions instead of an expensive service provider to avoid at all costs.
Why not just work for a law firm? Why start your own business?
What I wanted to create was not out there. There was no law firm I could work for that reflected my core values and that was attracting entrepreneurs the way I wanted to. Branding in the legal industry is very conservative. I didn’t want anything to do with that. I’ve created a look and feel that is refreshing and attracts the type of people I want to work with. That’s the feedback I’ve been getting. Plus, before becoming a lawyer, I got to work specifically in the field I wanted to practice. So, for me it was the perfect opportunity to give it a try. Lastly, having your own business is definitely more work, but oh so rewarding.
What are some of the strategies that you use to help entrepreneurs in the legal aspect of your business?
We help them. Whether they are just starting out by defining the ideal legal structure for their business activities, protecting their brand or drafting legal agreements for every business relationship they have. It’s about helping the entrepreneurs build, run and protect their business.
What sets you apart from other law firms?
I believe our human approach; down-to-earth vibes help a lot. We are relatable. The business was born close to 4 years ago and we understand what it’s like to build a business from scratch. Since we had to do it ourselves, this already creates a bond with our clients. We are also flexible in our operations. We run the law firm mostly remotely. Meaning my team works from home a lot. I’ve also been working a lot from home lately. Clients can meet me via video conference call, or they can come to one of our two locations. We’re very accommodating to our clients needs.
What is the most challenging part of your business?
Wearing many hats. As a business owner, I have to take care of a lot of administrative tasks, run the business, onboarding new clients, work on my personal brand and do constant business development but also deliver legal services.
What is your biggest accomplishment? What are you most proud of?
I’m proud of where I’m currently at. Every day, I’m sincerely grateful to be able to run my business and enjoying the process. I’m proud of myself for building a sustainable business, having employees and being able to inspire and empower others to pursue their goals. This is a journey. I’m constantly growing and learning about myself. Little old me would have never thought I could have done this.
At BWR, we focus on women entrepreneurs. We understand the challenges that they face and the daily struggles compared to male entrepreneurs. Can you tell us if you’ve faced any challenges as a women entrepreneur?
I don’t like to think of challenges I’m facing as different because I’m a woman. I believe in challenges because I started young and challenges that come with that are related to building your credibility, reputation and gaining trust. I’m pretty sure men might face it as well if they start at a young age in such a conservative industry.
Where do you see yourself in 10 years? What is your main goal?
In ten years, I’d like to still be operating my boutique law firm but with a team that allows me to step away from the day-to-day and operations. I’m aspiring to have more than one business. One of my main goals is to also be helping professional women build their professional services business but from a business coaching perspective. I’ve been doing it on-and-off but growing the law firm requires lots of time and energy therefore it always ends up on the backburner. Hopefully, by then it’s a sustainable business as well.